Founder Message

Empowering women is the main focus in the formation of Athena HM. Athena is an important mythical Greek goddess.

Her characteristics that we can relate to are wisdom, courage, inspiration, strength, strategy and skill in arts and crafts.

The letter ‘HM’ refers to ‘Home Made’ and ‘Hand Made’.


Our main focus in the business is promoting Homemade and Handmade products on our e-commerce platform.

These inspirations reflect with my own personal ideals. We empower women through our Academia in

order to provide skills and innovation to increase their household income. Besides that, with our franchising

system, they will be able to start with our complete business model. Once they have finished their courses

at our Academia, they will get a full set of skills and a certificate. Therefore, they will be able to make almost any

homemade and handmade product within the comfort of their home or community centre.


In order to be able to market their products, we will provide exposure for their products through

our e-commerce platform and retail partners.


Our homemade and handmade products are specially made by our women communities and

underprivileged groups and they will need your support. We are participating in the MasSIVE Impact initiative

to support the B40 group, in order to help in creating a sustainable society within our country.


Due to customer demand for environmentally friendly products, our company practices eco-packaging and

eco-delivery services such as packaging materials that use glass and other non-plastic packaging.

Our eco-delivery will be involved in product distribution within the vicinity of your township in order

to reduce the overall carbon footprint.


We would like to invite all Airlines, Airport Retail Centres, Hotels, Supermarket Chains and other

retail establishments (especially in tourist areas) to be a collaborator in supporting our project.

We want the presence of our community products in every supermarket nationwide.

I would like to invite MAS, Air Asia, Tune Hotel, Tesco, Cold Storage, AEON, Giant and 7eleven to take part in this project.

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